Developing a channel from the ground up.
We worked tirelessly to cement Duck Camp in the outdoor print pedigree, establishing and nurturing this program from scratch into the highly successful and enjoyable channel that it is. The goal is to always feel like more of a coffee table magazine, instead of your parent’s boring catalog. From an editorial-driven “Brand Book” to bolster a rebrand, to seasonal line launches, Duck Camp uses print to set the tone for the rest of its marketing. See the issues for yourself.
What Aaron did: Creative + Art Direction, Product Photography Direction, Copywriting, Spread Design